Revision Date: July 30, 2025 Applies To: All use of Leadping’s supported messaging, voice, API, and associated tools (“Services”). Leadping is committed to preserving trust and supporting compliance-sensitive communication workflows, including carrier requirements such as 10DLC/A2P rules, the Telephone Consumer Protection Act (TCPA), CAN-SPAM, CTIA Messaging Principles & Best Practices, and other applicable laws. By accessing or using the Services you (“Customer”, “you”) agree to abide by this AUP and to ensure that your end users do the same.Documentation Index
Fetch the complete documentation index at: https://leadping.ai/docs/llms.txt
Use this file to discover all available pages before exploring further.
Key Definitions
- A2P / 10DLC: U.S. Application‑to‑Person messaging ecosystem requiring brand and campaign registration.
- Consent (Opt‑In): A clear, unambiguous, and verifiable expression by the recipient agreeing to receive messages from you via a specific number or Sender ID.
- Opt‑Out: A recipient’s expression of revocation of consent (e.g., replying “STOP”).
- Spam: Any unsolicited, bulk, or indiscriminate message.
- Prohibited Content: Content that is illegal, harmful, or otherwise restricted under Section 2.
Permitted & Prohibited Uses
You may use the Services only for lawful, approved, and fully consented communications. Prohibited uses include, but are not limited to:- Spam or Unsolicited Marketing
- Phishing or Fraud
- Illegal Activity (facilitating, promoting, or instructing)
- Malware or Malicious Links
- Harassment, Hate, or Threats
- Deceptive or Misleading Claims
- Interfering with carrier, CTIA, or Leadping controls
- Any use that could degrade carrier networks or Leadping’s reputation
Prohibited Content
The following categories are strictly disallowed:- Pornography or sexually explicit content
- Escort or adult‑dating solicitations
- Firearms, fireworks, weapons, or ammunition
- Alcohol or tobacco promotions (unless age‑gated and expressly permitted by carriers)
- Illicit or recreational drugs (including CBD/THC)
- Cryptocurrency promotions or one‑time‑passwords
- Gambling, betting, or fantasy sports
- Unsolicited real‑estate offers (“We Buy Homes”, etc.)
- Multi‑level marketing, affiliate schemes, or get‑rich‑quick content
- Follower/engagement manipulation services
- Credit repair, debt consolidation, payday or title loans, student‑loan forgiveness
- Messages to contacts obtained from purchased, rented, or scraped lists
- Any content carriers designate as forbidden or that may harm Leadping, recipients, or platform trust
Consent (Opt‑In) Requirements
- Prior Express Consent: You must obtain opt‑in before sending any text or voice message, unless the message is strictly transactional and exempt under TCPA.
- Clear & Conspicuous Disclosure: The opt‑in notice must state:
- The identity of the sender
- Message frequency
- That message & data rates may apply
- A link to your privacy policy
- Unbundled Consent: Consent for messaging may not be bundled with unrelated terms (e.g., payment verification).
- Recordkeeping: Retain electronic or written proof of consent for at least four (4) years and produce it upon request by Leadping, carriers, or regulators.
- Contacts collected for an unrelated purpose
- Purchased, rented, or third‑party lists
- Transactional opt‑ins used for recurring marketing
Opt‑Out & Help
- Mandatory Opt‑Out Language: Every initial message must include a clear opt‑out method, e.g., “Reply STOP to unsubscribe.”
- Immediate Processing: Opt‑out requests (e.g., STOP, CANCEL, END, UNSUBSCRIBE, QUIT) must be honored within one (1) message or one (1) minute, whichever is sooner.
- Confirmation: After processing an opt‑out, send a single confirmation message and cease further messaging.
- HELP Keyword: Sending “HELP” must trigger a message with the sender’s identity and a support contact.
Messaging Volume
Permitted sending volume is not a guaranteed entitlement or a fixed daily cap. Leadping may apply sending limits, pauses, or blocks based on account status, registration status, billing readiness, recipient consent, platform policy, and applicable carrier or industry requirements. Leadping does not guarantee any specific sending volume, delivery speed, carrier treatment, or approval outcome. Messaging availability may change when your business details, use case, recipient consent, message content, registration status, or applicable requirements change. Your responsibilities:- Send only traffic that matches your approved business, use case, and consent path.
- Monitor recipient complaints, opt‑out rates, and message quality.
- Update Leadping when your use case, website, lead source, or message content changes materially.
- Act promptly on any Leadping notice about sending limits, review, or required changes.
Identity & Truth‑in‑Messaging
You must:- Accurately identify your brand or legal entity in every campaign registration and message.
- Use only authorized sender IDs / 10DLC campaign numbers.
- Not spoof or mask caller ID, sender name, or reply‑to addresses.
10DLC & Carrier Compliance
- Brand & Campaign Registration: U.S. A2P traffic may require brand, campaign, or equivalent messaging registration before production sending is available.
- Campaign Descriptions: Provide accurate vertical, use‑case, sample content, and call‑to‑action for each campaign.
- Messaging Class: Certain use‑cases (charity, political, emergency, sweepstakes, etc.) require additional documentation or vetting.
- Fees: You are responsible for carrier pass‑through fees, surcharges, and fines arising from non‑compliant traffic.
- Review: Leadping may review your campaigns and restrict, pause, or modify access when required to support compliance-sensitive workflows.
Regulatory Compliance
You agree to comply with all applicable laws, including but not limited to:- TCPA & FCC Regulations (U.S.)
- CAN‑SPAM Act (U.S.)
- CTIA Messaging Principles & Best Practices
- General Data Protection Regulation (GDPR) (EU)
- Canada’s Anti‑Spam Legislation (CASL)
- Any state, provincial, or local laws governing marketing, privacy, or communications
Data Privacy & Security
- Encrypt personal data in‑transit and at‑rest where feasible.
- Do not transmit sensitive personal data (e.g., payment card details, SSNs) via SMS unless tokenized and permitted.
- Implement access controls and audit logging for API keys and account credentials.
- Notify Leadping of any data breach impacting messages or recipient data within 72 hours.
Platform Integrity & Abuse
Prohibited activities include:- Creating multiple accounts to evade plan limits or carrier registration
- Sharing credentials with unauthorized parties
- Attempting to probe, scan, or test the vulnerability of Leadping’s systems
- Reverse‑engineering or misusing the Services
- Any activity that disrupts or degrades network performance
Enforcement & Remedies
Leadping enforces this AUP through automated and manual monitoring. Violations may result in, at Leadping’s sole discretion:- Message Blocking
- Usage Limits or Temporary Pausing
- Account Suspension or Termination (with or without notice)
- Forfeiture of Pre‑Paid Fees
- Carrier or Regulatory Fines Passed Through to You
- Legal Action or Referral to Authorities