Launch path at a glance
1. Define the first workflow
Before entering details, decide what the first production workflow should do. Be specific:- Where new leads will come from
- Which business, brand, or seller will contact them
- Whether the first touch is SMS, a call, an alert, or a manual follow-up
- What the first message or call is about
- Who on your team owns replies, missed calls, opt-outs, and follow-up
- What consent evidence will be attached to each lead
2. Prepare the business profile
Have these ready:- Legal business name, DBA if used, EIN or tax ID, and business address
- Public website for the same brand that will contact leads
- Business phone number and support email
- Owner or authorized contact details
- A supporting business document if requested
- Payment method
- Privacy policy and terms links
3. Prepare the lead source
A source is the form, website, partner, buyer, publisher, or internal system that sends leads into Leadping. For each source, gather:- Source name and owner
- Website, landing page, form, or posting system
- Publisher or partner details, if a third party is involved
- Products, states, or audiences the source is allowed to send
- Expected lead volume
- Consent language shown to the person submitting the form
- TrustedForm certificate handling, if leads are submitted from outside Leadping
- Any tags or tracking IDs you want attached to new leads
4. Confirm consent and TrustedForm handling
For external lead submissions, plan how the lead will carry proof of the opt-in event. Confirm:- The opt-in language names the right sender or brand.
- The consent covers the channel you plan to use, such as SMS or calls.
- The TrustedForm certificate URL will be sent as
trustedFormUrlwhen required. - The submitted phone number, email, source, campaign, and product make sense against the certificate and source records.
- Your team knows how long certificates and related records are retained.
5. Prepare SMS or calling details
If you plan to text or call leads, have this ready:- Intended call or message use case
- Example SMS copy or call script
- Sender brand name shown in messages
- Opt-out and HELP handling for SMS
- Business hours and recipient locations
- Phone number needs, including whether you need a new Leadping number
6. Test before launch
Before sending production traffic:- Confirm the source is approved and enabled.
- Send a test lead with a valid contact method and TrustedForm URL when required.
- Confirm the lead appears in Leadping with the expected source, tags, product, state, and contact details.
- Confirm the conversation and workflow behavior match what your team expects.
- Verify opt-out, suppression, and support handling before using automation at volume.
Ready for production
A first workflow is ready for controlled production traffic when:- The source is enabled and approved.
- The real posting system has created a successful test lead.
- The lead record shows the expected source, product, state, tags, and metadata.
- TrustedForm or another approved evidence path is present when required.
- The conversation, assignment, alerts, automations, and reporting behave as expected.
- The sending number is ready for its intended call or SMS workflow.
- Your team knows who handles replies, missed calls, opt-outs, support, failed posts, and source changes.
What can block launch
Leadping or a provider may pause setup when details are incomplete, inconsistent, or risky. Common blockers include:- Missing or private website
- Brand, legal name, DBA, domain, or message copy mismatch
- Missing privacy policy, terms, or SMS consent language
- Unapproved source or unclear publisher path
- Missing, malformed, or unsupported TrustedForm certificate URL
- Incomplete carrier registration details
- Forbidden or restricted message category
- Changed lead source, product, state, or audience after review

