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To use leadping effectively for SMS communications, your business must complete a one-time brand and campaign registration known as Application-to-Person 10 Digit Long Code (A2P 10DLC) registration.

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Why A2P 10DLC Registration is Required

A2P 10DLC registration is mandatory to send SMS messages via carrier networks (AT&T, Verizon, T-Mobile). Without completing this process, your leads cannot receive SMS communications through leadping. However, you can still make and receive phone calls immediately, even before your SMS carrier approval process is complete.

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The Registration Process

leadping streamlines this complex registration process by handling all carrier interactions and paperwork on your behalf. Here’s how the process works:
  1. Information Submission: You provide legitimate business details, including your EIN (Employer Identification Number) and other key information. All provided information must be accurate and verifiable.
  2. Vetting and Approval: Major carriers require a vetting fee for reviewing your company details and intended message content. They check:
    • Authenticity of business information
    • Your company’s reputation and network history
    • Potential for spam or prohibited content
  3. Carrier Discretion: leadping does not approve or deny applications. Approval decisions rest solely with the carriers, and we cannot guarantee acceptance.
  4. Timeline: The approval process typically takes days to weeks, though timelines can vary based on carrier backlog and the business being verified. As of July 2025, the time is approximately 2 business days.

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Ensuring Approval

leadping uses best practices to position your application favorably with carriers. We handle all submissions and interactions directly with carriers to ensure a smooth process, minimizing your effort. However, in certain cases, we may request your assistance to resolve specific issues carriers identify.

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Important Considerations

  • Authenticity: Providing false or misleading business information, such as shell corporations or fraudulent EINs, will result in permanent blacklisting from carrier networks.
  • Denials and Rejections: If your application faces rejection due to fraud, spam, or repeated denials, leadping reserves the right to halt further submissions. Under severe circumstances, approval may only be achievable by establishing a new legal entity with a unique EIN.
By adhering strictly to carrier guidelines and providing genuine, accurate business information, leadping helps you navigate carrier approval efficiently and compliantly, safeguarding your brand’s reputation and ensuring reliable SMS delivery. For assistance or further clarification regarding the registration process, please contact our support team directly.