Roles and Responsibility
Leadping processes personal information in different roles depending on the context:- Leadping-controlled information. For account administration, billing, support, website analytics, security, sales, and Leadping’s own business operations, Leadping determines how personal information is processed.
- Customer-controlled information. For leads, contact lists, recipient information, message content, call records, consent records, workflow data, source data, and integration data submitted by or for a customer, the customer is responsible for deciding what data is collected, whether contact is lawful, what notices and consents are required, and how the data may be used. Leadping processes that information to provide, secure, support, document, and improve the Service and to comply with law, carrier requirements, provider requirements, and customer instructions.
Personal Information We Collect
We may collect the following categories of personal information:- Account and Profile Data. Name, email address, phone number, business name, role, billing address, account credentials, authorized users, support contacts, business documents, and verification information.
- Lead and Recipient Data. Lead names, phone numbers, email addresses, addresses, demographic fields, product interests, lead-source details, TrustedForm or consent certificate URLs, consent timestamps, IP addresses, user agents, referrers, landing pages, seller lead IDs, external IDs, and source metadata.
- Communications Data. SMS/MMS content, call information, call recordings if enabled, voicemail, delivery receipts, opt-in events, opt-out events, HELP requests, suppression events, message metadata, call metadata, conversation history, and support communications.
- Usage and Technical Data. IP address, device and browser information, operating system, request logs, API usage, webhook activity, error logs, authentication events, security events, carrier or number metadata, timestamps, and feature usage.
- Payment and Billing Data. Subscription, invoice, payment status, limited card details such as brand and last four digits, billing events, wallet or balance activity if applicable, taxes, credits, disputes, and chargeback information. Full payment card numbers are handled by our payment processor and are not intended to be stored by Leadping.
- Website, Cookie, and Analytics Data. Website interactions, referring pages, pages viewed, session data, preferences, cookies, and similar technologies described in our Cookie Policy.
- Voluntary Data. Information submitted in forms, surveys, demos, support tickets, emails, calls, free-form fields, attachments, or other communications with Leadping.
Sources of Personal Information
We collect personal information:- directly from customers, account users, website visitors, support contacts, and people who communicate with us;
- from customer-configured lead sources, forms, APIs, direct-post paths, webhooks, CRMs, integrations, publishers, affiliates, sellers, buyers, and business partners;
- automatically through the Service, logs, cookies, security tools, analytics tools, and similar technologies;
- from Service Providers such as telecom providers, payment processors, email providers, analytics providers, cloud hosting providers, identity-verification providers, and support tools; and
- from carriers, messaging providers, registries, regulators, complainants, fraud-prevention sources, or other third parties when needed to provide the Service, investigate issues, or protect the platform.
How We Use Personal Information
We use personal information to:- provide, operate, route, secure, maintain, and support the Service;
- create accounts, authenticate users, manage permissions, and protect credentials;
- receive, validate, process, store, display, route, and document leads, messages, calls, workflows, automations, source data, and integrations;
- provision phone numbers, support messaging and voice functionality, and interact with carriers, messaging providers, voice providers, registries, and other communications infrastructure providers;
- process payments, subscriptions, invoices, taxes, wallet or balance activity, disputes, chargebacks, refunds where applicable, and collections;
- monitor and enforce the Terms, Acceptable Use Policy, carrier requirements, provider requirements, billing requirements, security requirements, and legal obligations;
- investigate fraud, spam, phishing, abuse, non-consented traffic, security incidents, complaints, opt-outs, DNC requests, registration issues, and delivery issues;
- retain consent evidence, opt-out records, suppression records, message metadata, call metadata, audit records, support records, and billing records;
- communicate with customers about service notices, billing, registration, support, security, policy changes, and product updates;
- improve, troubleshoot, analyze, and develop the Service using aggregated, de-identified, or otherwise protected data where appropriate;
- comply with subpoenas, court orders, law enforcement requests, regulatory requests, carrier audits, tax obligations, and other legal requirements; and
- protect the rights, safety, property, availability, reputation, and lawful operation of Leadping, customers, recipients, Service Providers, carriers, and the public.
How We Disclose Personal Information
We may disclose personal information:- To Service Providers. Cloud infrastructure, telecommunications, messaging, voice, number, 10DLC registry, payment, email, analytics, security, support, identity-verification, and other providers that help us operate the Service.
- To Carriers, Registries, and Communications Providers. Business identity, campaign, consent, traffic, message, call, opt-out, phone-number, and usage information may be shared to route communications, support registration, investigate complaints, comply with carrier requirements, or protect the messaging and voice ecosystem.
- At Customer Direction. To customer-selected integrations, APIs, webhooks, CRMs, lead buyers, lead sellers, publishers, affiliates, partners, or other destinations configured by the customer.
- For Legal, Compliance, and Safety Purposes. To courts, regulators, law enforcement, auditors, complainants, recipients, carriers, providers, payment processors, or other parties where we believe disclosure is required or appropriate to comply with law, investigate abuse, enforce terms, respond to disputes, protect rights, or prevent harm.
- For Business Transactions. In connection with a merger, financing, acquisition, reorganization, bankruptcy, sale of assets, or similar transaction, subject to appropriate confidentiality or legal protections.
- With Consent. When a person or customer directs us or consents to the disclosure.
No Sale or Marketing Share of Mobile Opt-In Data
Leadping does not sell, rent, or share mobile numbers, SMS opt-in data, SMS consent status, or SMS opt-out data with third parties for their independent marketing or promotional purposes. We may disclose mobile numbers, opt-in data, consent status, opt-out data, message content, and message metadata to Service Providers, carriers, registries, customer-configured integrations, and other parties as needed to deliver, route, support, secure, audit, document, or enforce requested communications, or as required or permitted by law. Customers may not use Leadping to sell, rent, share, or transfer SMS opt-in data or mobile numbers in a way that violates law, carrier requirements, this Policy, the Terms, or the Acceptable Use Policy.Consumer Messaging Rights
For Leadping-powered SMS/MMS communications:- Opt-Out: Reply STOP to stop future texts from the applicable sender or campaign, unless a narrower legal exception applies.
- Help: Reply HELP for help information where supported, or email support@leadping.ai for Leadping platform support.
- Message Frequency: Message frequency varies by sender, campaign, transaction, workflow, and recipient interaction. Any program-specific disclosure provided at opt-in controls that program.
- Message and Data Rates May Apply.